FREE COURSE- The Basics of Digital Advertising
Learn the basics of the Digital Advertising Landscape: Beginner Level
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Lesson 1: What is Digital Advertising?
An introduction to the simple concept of Digital Advertising and it’s complex landscape.
An introduction to the simple concept of Digital Advertising and it’s complex landscape.
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Lesson 2: Digital Ad Platforms
In this lesson, we will dive deep into the different types of Digital Advertising Platforms, which include: Website/Web Browers, Apps, Smart TVs, and Connected Devices.
In this lesson, we will dive deep into the different types of Digital Advertising Platforms, which include: Website/Web Browers, Apps, Smart TVs, and Connected Devices.
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Lesson 3: Digital Ad Formats
Now that we understand a little bit about the Digital Advertising Landscape and the different Digital Ad Platforms that host and serve Digital Ads, lets dive into the different Digital Ad Types for some of the most common Digital Ad Formats.
Now that we understand a little bit about the Digital Advertising Landscape and the different Digital Ad Platforms that host and serve Digital Ads, lets dive into the different Digital Ad Types for some of the most common Digital Ad Formats.
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Lesson 4: Digital Advertising Strategy
In this lesson, we will explore Digital Advertising Strategy, and what it takes to have a successful Digital Advertising Campaign.
In this lesson, we will explore Digital Advertising Strategy, and what it takes to have a successful Digital Advertising Campaign.
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Lesson 5: How are Digital Ads Purchased?
Lets take a deep dive into the various ways that Digital Advertising can be purchased.
Lets take a deep dive into the various ways that Digital Advertising can be purchased.
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Lesson 6: Digital Advertising Buying Metrics
When it comes to Digital Advertising, there are many buying metrics including CPMS, CPCs, CPVs, and CPAs. Lets learn a little bit more about each of these buying metrics.
When it comes to Digital Advertising, there are many buying metrics including CPMS, CPCs, CPVs, and CPAs. Lets learn a little bit more about each of these buying metrics.
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Lesson 7: How are Digital Ads Served?
How do Digital Ads end up on screen? Lets learn a little bit ore about Digital Ad Servers, and how they work.
How do Digital Ads end up on screen? Lets learn a little bit ore about Digital Ad Servers, and how they work.
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Lesson 8: Digital Advertising Campaign KPIs.
In order to determine the success of a Digital Advertising campaign, KPIs must be set. In this lesson, we explore the various KPIs and reporting metrics for some of the most common Digital Advertising Campaign Types.
In order to determine the success of a Digital Advertising campaign, KPIs must be set. In this lesson, we explore the various KPIs and reporting metrics for some of the most common Digital Advertising Campaign Types.
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Lesson 9: What do I need to start a Digital Advertising Campaign?
Are you ready to start a Digital Advertising Campaign? In this lesson, we explore the basic elements needed to launch a successful Digital Advertising Campaign.
Are you ready to start a Digital Advertising Campaign? In this lesson, we explore the basic elements needed to launch a successful Digital Advertising Campaign.
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Improve your understanding of Digital Advertising TODAY!
Learning the basics of the Digital Advertising Landscape is a journey.
Digital Advertising is complex and ever changing. In a market that continues to become more and more fragmented, the landscape continues to change and grow making it a challenge to learn about Digital Advertising. But fret not, this FREE COURSE- The Basics of Digital Advertising, will help provide you with a baseline understanding of the Digital Advertising Landscape on your journey to become fluent in understanding.
