Lesson 3: Digital Ad Formats

Digital Ad formats

In the first two lessons, you were introduced to Digital Advertising Formats, which include—

• Display Ads

• Paid Search Ads

• Social Media Ads

• Audio Ads

• Video Ads

• Native Ads

All of these ad types can be served by using the internet on many different platforms, including:

• Websites and Web Browsers

• Apps, or Applications

• Smart TVs, and

• Any Connected Devices

Each of these Ad Formats have different types and categories of Ads that can serve. Let’s explore some of the most common Digital Ad Types and some of the common Ad Formats for each.